2025 in Review
A lot happened this year and in an effort to share more of my work, I am taking some time to catalog it.
Although I have been in this industry for more than a decade, this is the first year I have operated as “Ravenwood Design Group” and put real thought into what that means. In the past, I haven’t had a clean answer when people asked what I did. The honest answer was usually “a little bit of everything.” That wasn’t wrong, but it also wasn’t very helpful.
Choosing a focus for my practice is something I have been circling for my entire professional career. Up until now, I have had a fear that it will mean closing doors or missing opportunities. What I have found instead is that it means becoming a beacon– it’s easier for the organizations who need the type of work I do to find me, because for the first time I can clearly state what that work is: I help nonprofits show up as credible and cohesive so they can face key moments with confidence. Going deeper into this focus allows me to provide an increasing level of expertise in the work, and enables me to apply that expertise to more complex and consequential projects.
This year has been full of personal and professional challenges, and an equal number of personal and professional joys. I have worked with new and longtime partners on projects with real impact, deepening the library of tools and experiences that I bring to my practice. I have practiced talking about what I do, and sharing it with more people. And I have begun turning years of generalist experience into a more focused, repeatable practice.
I am thankful for the clients and collaborators that I had the honor of working with this past year, and can’t wait to share some of the things we have in store for 2026.
