Crafting a campaign that builds donor confidence
Capital campaign materials for Kinship Community Food Center
Trust fuels transformation
Every major fundraising campaign tests an organization’s ability to communicate trust. The larger the goal, the greater the need for clarity and consistency. Donors aren’t only asked to give, they’re asked to believe in the organization’s readiness to deliver on its promise.
For many nonprofits, that belief hinges on communication. Campaigns that feel improvised or uneven can raise doubt, while campaigns that project alignment and confidence build momentum. The difference often lies in the materials themselves: not just what they say, but how they work together to demonstrate quality and discipline.
Kinship Community Food Center’s challenge was exactly that: to communicate a large, transformative ask in a way that built trust, understanding, and confidence among donors.
Equipping every voice for success
When Kinship embarked on a significant fundraising effort for a new home that could welcome more community members and expand their programming, the campaign called on staff, board members, and volunteers to represent the effort in meetings, presentations, and one-on-one conversations. To succeed, everyone needed tools that built and reinforced trust.
Ravenwood Design Group joined a collaborative team that included Kinship’s fundraising consultant, development director, communications associate, and executive leadership. RDG led the visual design, shaping a system that made the campaign’s organization and preparedness visible. Together, they created campaign materials that made the message easy to deliver and hard to doubt.
A short-term sub-brand with long-term alignment
The campaign drew from Kinship’s most recognizable brand assets—its typography, tone, and core visual cues—to create a dedicated campaign logo and palette. The result felt like Kinship, but carried the focus and polish expected of a major fundraising effort.
By investing care and attention in the campaign materials, Kinship demonstrated the same readiness it was asking donors to support. Consistent design gave the campaign continuity across presentations, print materials, and communications. Each piece was organized, clear, and consistent, reflecting the discipline behind the campaign itself.
RDG also encouraged a narrative structure that followed one person’s experience through Kinship’s ecosystem. That single story helped donors understand the depth of the organization without flattening it. It showed how someone could move through a network of programs that meet practical needs while building community and belonging.
Making an ambitious goal feel achievable
The campaign’s strength came from its clarity. Every element, visual, structural, and narrative, worked together to make Kinship’s vision feel tangible and within reach. The materials gave everyone involved a shared foundation for telling the story with confidence. In the end, preparation itself became proof of readiness.
Special thanks to HGA, McDonald Schaefer, and the Kinship team.
Creative Direction & Strategy
Lydia Ravenwood
McDonald Schaefer
Art Direction
Lydia Ravenwood
Graphic Design
Lydia Ravenwood
Quyen Tonnu
Meghan Polzin
Sarah Schauf